🎮ANIMOCA Brands: Asia’s Crypto Games And Web3 Investment Powerhouse!

3 min readSep 20, 2022

As recently announced, a new company has come aboard the MMPro NFT Store. Now, let’s take you on an in-depth research about the Company –ANIMOCA Brands.

Country: Hong Kong
Founded: 2014
Valuation: $5B
Industry: Video Games, Venture Capital, Blockchain.

A Brief History

Animoca Brands was founded in January 2014 by Yat Siu. The company is headquartered in Southern, Hong Kong.

In 2017, in the wake of Blockchain popularization, the founder of Animoca changed course to crypto games and investments. The trigger was the Crypto Kitties game — a
marketplace for NFT pictures of cats, which at the moment gained tremendous popularity
and NFT’s prices reached incredible values of up to $140,000. Thus was born the concept of collectible value of NFT pictures and Play 2 Earn game mechanics.

The Company is focused on bringing digital property rights to video gamers and the metaverse through the use of NFTs, which can authenticate digital collectibles, and blockchain, the secure and transparent digital ledger which is the underlying technology behind cryptocurrencies.

About Animoca Brands

Animoca Brands is a leading blockchain-based branded gaming company. Ranking among “the Financial Times list of High Growth Companies Asia-Pacific 2021”, the company specializes in digital entertainment, artificial intelligence (AI), gamification, and blockchain technology. Boasting a portfolio of successful projects and products, Animoca Brands is at the heart of the blockchain gaming industry, bringing together major gaming platforms with big brands with the use of non-fungible tokens (NFTs).

Furthermore,Animoca Brands has worked closely with various industry experts to create an extensive suite of blockchain games products and digital entertainment products. Companies like Marvel, MotoGP, Power Rangers, and WWE. Animoca Brands has a firm hold on the crypto gaming industry and is responsible for a range of successful blockchain games.

Facts/Growth Of The Company

🔻2014– Animoca Brands was spun out from Animoca, and the new entity listed on the Australian Securities Exchange.

🔻2015– Animoca Brands raised A$4.69 million by way of a share placement to sophisticated and professional investors.

🔻️2016– Unaudited revenue of $2.18m, compared to $2.39m in the December 2015 quarter, an 82% increase on the prior corresponding March 2015 quarter ($1.4m)

🔻️2017– By the end if the second quarter of 2017, Cumulative app downloads grew to ~293 million (a 4.6% increase on 1st quarter of 2017)

🔻️March 2018– Animoca Brands launched OliveX which builds mobile games to gamify the fitness industry. Still in the same year, Animoca Brands raised a $1 million investment from Sun Hung Kai and $0.5 million from strategic partner Lympo.

🔻️2019– Animoca Brands raised another $2.01 million in cash and cryptocurrency for The Sandbox from investors that included Square Enix, B Cryptos, and True Global Ventures.

🔻️2020– Animoca Brands acquired GAMEE for €4 million (approx. A$6.53 million) in shares plus earn-out payments of up to €1 million (approx. A$1.63 million) in cash or shares.

🔻️2021– Binance and Animoca Brands launched a $200 million investment program to offer funding for blockchain games.

🔻️2022– Temasek with GGV Capital lead a $110 million funding round for Animoca Brands at a $6 billion valuation to make it “pre-IPO ready”.

One of Animoca’s most successful investments is The SandBox, a Web3 game metaverse. Animoca acquired the game studio that created the game in 2018 for $4.9M. In November 2021, SoftBank invested $93M in SandBox, the valuation was not disclosed, but as soon as in April 2022 there were rumors of a new round at a $4B valuation.

For a further detailed presentation of Animoca Brands’ Investment Portfolio, their Key Investors, Financials and why The Company is a great investment Option, click >>> HERE <<<

Animoca Brands’ Shares will be soon on MMPro NFT Store.
NFTs will be available for purchase in 5 Tiers.




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